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"Entertainment Rights Plc ("ER"), one of the UK's leading independent media groups specialising in the ownership of children's and family programming, characters and brands announces today an agreement with Kidtoon Films which will see global brand
She-Ra, Princess of Power® appear in US movie theatres, in the feature length animated movie She-Ra, Princess of Power®, 'The Secret of the Sword'.

Kidtoon Films is a leading US children's film distributor and She-Ra®'s 'The Secret of the Sword' will be screened throughout the US during May 2006 targeted at weekend children's matinee slots. The screenings will be supported by a comprehensive marketing campaign in 25 cities throughout the country including New York, Los Angeles, Philadelphia, Boston and Washington DC.

Today's announcement follows the appointment of BCI Navarre as ER's DVD distributor for She-Ra® in the US. BCI will release the first ever She-Ra® DVD into the US market in Summer 2006. BCI also successfully distributes ER's He-Man and the Masters of the Universe® on DVD in the US. In excess of 410,000 DVD units have been sold since the first He-Man® DVD was released in July 2005..."

more on Official Site of Entertainment Rights Plc...

 
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