oomph

Animation & Games & more...


  Activision to Open Studio Facility on DreamWorks Animation Campus




"Move Establishes Unprecedented Level of Collaboration Between Video Game Company and a Hollywood Studio

SANTA MONICA, Calif. and GLENDALE, Calif., May 10, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Following on the heels of their multi-year strategic alliance, Activision, Inc. (Nasdaq: ATVI) and DreamWorks Animation SKG (NYSE: DWA) announced today that Activision will be opening a dedicated studio facility on the DreamWorks campus. The move, which establishes an unprecedented level of collaboration between a Hollywood studio and a video game company, will facilitate simultaneous co-development between DreamWorks' CG feature films and Activision games based on those films.

"This announcement marks an unparalleled step in the convergence between Hollywood and video games," stated Robert Kotick, Chairman and CEO, Activision, Inc. "For the first time, we will be able to align our games' production schedules with the movies' from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways."

"We're excited to have the game designers and film creators exchanging ideas on a daily basis," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "We hope to create an immersive atmosphere that will help us continue to produce the finest in cutting-edge video games with Activision."

In November 2005, Activision signed a multi-year agreement with DreamWorks Animation for the exclusive video game rights to all current and future console platforms, PC, and handheld devices for DreamWorks' upcoming feature films -- "Bee Movie," "Kung Fu Panda," "Rex Havoc" and "How to Train Your Dragon." The deal also extended Activision's rights beyond "Shrek the Third" to include potential future films in the "Shrek" franchise. The company's alliance with DreamWorks has resulted in more than $300 million in video game sales worldwide..."


Full Release
 
Comments: Post a Comment

Subscribe to Post Comments [Atom]





<< Home
Google
Web framestrip.blogspot.com

Some of the items in OOMPH can be disoriented in Internet Explorer. OOMPH recommends other browsers...
prepared by this lunatic, and supported by Tersane Tasarim

Oomph
updated every sunday

Animation

Lifted
lifted
Official Site

Book

Force: Dynamic Life Drawing for Animators
force
Check it out...

Game

Crysis
cry
Official Site

People

Jade Raymond
jade
Bio



Infinitee Designs 3D Graphics & Web Design


Send Email
Blogroll Me!
Want to contribute?
Want to be promoted on Oomph?



Previous


Powered by Blogger
Blogger