Microsoft Reportedly Buying Massive Inc.
"Various news reports say that Microsoft Corp. plans to pay $200-400 million for Massive Inc., a privately held company that places ads in videogames.
The deal to buy the two-year-old startup demonstrates the increasing importance of advertising in nontraditional media, according to a Wall Street Journal report.
Microsoft and Massive spokeswomen have declined comment.
Clients of Massive include Coca-Cola Co., Honda Motor Co. Ltd. and other advertisers that are spending for ads in video games. Massive has served more than 35 million game sessions..."
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