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  Microsoft Reportedly Buying Massive Inc.

"Various news reports say that Microsoft Corp. plans to pay $200-400 million for Massive Inc., a privately held company that places ads in videogames.

The deal to buy the two-year-old startup demonstrates the increasing importance of advertising in nontraditional media, according to a Wall Street Journal report.

Microsoft and Massive spokeswomen have declined comment.

Clients of Massive include Coca-Cola Co., Honda Motor Co. Ltd. and other advertisers that are spending for ads in video games. Massive has served more than 35 million game sessions..."

more on AWN...
 
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