PlayFirst Uploads Again
As download statistics of all kinds of games from web are announced, most of gamers and producers are surprized to see Diner Dash in the first place. How could a flash based waitress chick could defeat the usual and popular classics? Answer was simple enough by John Welch (president and CEO of PlayFirst, veteran from AtomShockwave); they have been getting the highest number of users during the work week, and majority of sales on the weekends.
Boredom of working people and accelarating varieties of downloads keep supporting the flash based game market day by day. Diner Dash, Oasis are just a couple of perfect examples.
PlayFirst was formed in 2004 by Welch, Brad Edelman (vet. from Macromedia) and Jason Rubinstein (vet. from Ubisoft). Welch stated that as game market is moving to console, they are creating a new market in its place. Company names this new category of games as "games for rest of us".
PlayFirst recently doubled its success by signing a global licensing and distribution deal with fellow online video game publisher WildTangent. Both companies are expecting a log peak in a short time by this aggreement.
"Downloadable casual games market has grown to a $120 million industry in just four years and IDC predicts that it will expand to $760 million by 2007."
Animation Magazine, August 2005